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Gratis webinar: Agile Product Ownership – information and overview

Join our free, one-hour webinar to learn more about what an Agile Product Owner is and what value product owners bring to the Agile organization. We’ll discuss the roles and responsibilities of the product owner and what it takes to make product ownership work.

How Product Owners help customers get what they want

The job of Product Owner is incredibly complex – it involves understanding the value that needs to be delivered (from your users’ or customers’ perspective) and figuring out how to work with all the product’s stakeholders to get that value delivered as quickly as possible.

Did we actually know we wanted a car or an iPhone or Amazon’s Alexa? Organizations around the globe struggle to figure out which products to bring to market to maximize value for their customers and for their organizations. Agile product owners’ job is to optimize this value – but how do they do it? In this webinar, you’ll get tips and tricks on how to determine the right priorities, help customers discover what they want, get valuable feedback to guide your decision making, more on Agile governance, and how to create new habits that will help everyone in the organization deliver value faster.


Product owners, product managers, project leaders, business analysts, and anyone else interested in maximizing the value delivered in their organizations


Get tips on how to help customers and stakeholders get what they want. You’ll also learn more about the job of product owner in an Agile set up and why product owners are so critical to optimizing value in an organization. The webinar is free, and while the webinar instructor speaks English, she also understands Danish.


  • Determining the “right” priorities on behalf of your customers
  • Helping your customers discover what they want – and accept that they don’t always know
  • Getting input/feedback to guide your decision making
  • Communicating progress and decisions about priorities
  • Learning new habits to deliver value faster through Agile


Jenni Jepsen - underviser NEW
Jenni Jepsen is a transformation advisor at goAgile, where her focus is on helping individuals, teams and organizations increase motivation, effectiveness and transparency by engaging with the business goals, creating meaning for stakeholders and delivering value to customers. Jenni has extensive experience in change leadership and communications, and integrates neuroscience concepts into her coaching, training and sparring with leaders at every level to help people create lasting change.

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