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Microsoft Dynamics 365 Marketing [MB-220T00]

Få den nødvendige viden til at komme godt i gang med marketingsmodulet i Dynamics 365. Du lærer om oprettelse af marketingformularer og-sider, hvordan du kan opdele kundeemner og kontakter via segmentering, oprette e-mail marketing og kundekampagneforløb. Herudover gennemgår vi Events, og hvordan du planlægger og administrerer dette.

Forudsætninger

Du forventes at have et grundlæggende kendskab til Windows og Dynamics 365 samt kendskab til marketing principper, strategier og processer.

Deltagerprofil

Dette kurser er for IT-professionelle og marketingsfolk, som vil lære om modulet Marketing i Dynamics 365, samt hvordan forretningen kan udnytte programmet bedst muligt. Kurset er rettet mod rollen Microsoft Certified Dynamics 365 Marketing Functional Consultant Associate.

Udbytte

  • Konfigurere avancerede indstillinger
  • Administrere marketingindhold, skabeloner og integrationer
  • Oprette og administrere kundeemner og kundesegmenter
  • Vurdere salgsparathed gennem pointmodeller for kundeemner
  • Designe og oprette marketingsformularer og -sider
  • Designe og oprette e-mails
  • Opstart af kundekampagner
  • Håndtering af kundeindsigt
  • Oprette og administrere events, meddelelser, tilpasning af events og håndtering af registreringer
  • Designe, konfigurere og distribuere spørgeskemaundersøgelser

Indhold

Module 1: Marketing Application Configuration
  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations
Module 2: Leads
  • Create and manage leads
  • Assess Sales Readiness
Module 3: Marketing Forms and Pages
  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing
Module 4: Segments and Lists
  • Create and manage segments
  • Create and manage subscription center
  • Double opt-in
Module 5: Marketing Emails
  • Create Email Message
Module 6: Customer Journeys
  • Create a customer journey from a template
Module 7: Insights
  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights
Module 8: Events
  • Manage event planning
  • Manage event execution
Module 9: Surveys
  • Create surveys
Module 10: Results
  • Review event and survey results

Certificering

Dette kursus er rettet mod eksamen MB-220 Microsoft Dynamic 365 Marketing og leder sammen med eksamen MB-200 Power Platform + Microsoft Dynamics 365 Core hen mod certificeringen Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. Eksamen bestilles og betales særskilt.

Microsoft skriver dette om eksamen MB-220:

  • This exam measures your ability to accomplish the following technical tasks: configure marketing applications; manage segments and lists; create and manage marketing forms and pages; manage leads; create and manage marketing emails; manage customer journeys; manage events and webinars; and configure and analyze customer responses.
  • Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with Marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
  • Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
  • Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

Læs mere om IT-certificering her.

Microsoft Software Assurance Voucher

Kurset kan betales med 4 SA vouchers.

Underviser

Undervisningen varetages af en erfaren underviser fra Teknologisk Instituts netværk bestående af branchens dygtigste undervisere.

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