Sales techniques and sales skills
Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully. During this course package, you will learn techniques for negotiating during a sale, handling objections, and successfully closing a sale. The course provides insight into how you can better understand your customers, build credibility, and position yourself for long-term success by building lasting and valuable business relationships.
Individuals who want to gain knowledge in sales techniques and who wants to develop or refine their existing sales skills
Recognize the benefits of understanding consumer buying behavior
Determine whether the steps in developing a sales strategy have been carried out correctly
Identify the types of information that should be included in a sales presentation
Describe how to prepare to negotiate
Recognize effective techniques for closing a sale
Build credibility in sales meetings
Determine the sales culture of an organization
Define the term customer-focused selling
Learn how to make presentations that get people to talk
Improve the ability to deal with bad news and lost sales
Introduction to Sales
This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other.
Strategic Sales Planning
This course explores the importance of strategic sales planning, including the benefits associated with developing sales strategies.
Preparing for Successful Sales
How do you develop a persuasive sales pitch? What makes for an effective sales presentation? What do you do when customers raise objections during a sales pitch? How do you close a sale?
Developing Strong Customer Relationships
Developing strong customer relationships is essential for sustained sales success. Understanding your customers’ needs and what they value is arguably the most important aspect.
Developing a Customer-focused Sales Approach
This course provides invaluable insight into how to better understand your customer's real needs and outlines the benefits and potential barriers to implementing customer-focused sales approaches.
Using Persuasion Techniques to Boost Sales
Sales is a highly competitive field, and success relies on far more than the product or service being offered. This Business Impact focuses on five persuasion techniques that can put savvy salespeople on the leading edge.
Get it Together: Organizing Your Sales Approach
The challenges you face are many. Information overload, competing priorities, complex sales cycles all stand as significant obstacles. If you want to reach your targets you have to leverage tools, time, and self-knowledge to your advantage.
Building Momentum in Discovery Meetings
'Ask before you tell' – that's the prime directive of the discovery meeting. During this meeting, you aim to find out key information about the customer, establish your credibility, and build momentum.
Appealing to Prospects
Successful prospecting opens the door to the sales process. It involves taking that first step with a potential customer. To be good at it, you've got to hook prospects by leading with issues that concern them, and reel them in with an appealing proposition to solve those issues.
The Proof Is in the Proposal
Your sales proposal is your foot in the door. It has to be clear. It has to address the client's need. And it has to stand out. So how should you approach it? This Challenge Series product explores strategies for drafting an engaging and effective sales proposal.
Using Customer Knowledge to Advance Sales
This Challenge Series exercise explores how to acquire customer information and knowledge and transform it into insights and solutions that are of genuine value to your customers.
Responding to News of a Lost Sale
Sometimes your only option for gaining access to a new contact is to make a cold call, but cold calling can be daunting and the results unpredictable. This Business Impact Series product follows a talent management consultant as he demonstrates how to take the menace out of cold calling and communicate successfully with customers.
Kursuspakken består af 20 kurser, hvor hvert kursus gennemsnitligt varer en time. Hele kursuspakken kan således gennemføres på ca. 20 timer.
Denne online kursuspakke består af flere forskellige kurser, som du ved tilmelding har adgang til i 365 dage. Hvert enkelt kursus er opdelt i flere kursusmoduler, som du via en oversigtsmenu kan tage i den rækkefølge, du ønsker. Modulerne indeholder lyd, billeder og tekst, der gennemgår kursusindholdet. Nogle moduler indeholder små videofilm med scenarier og cases. Ved hvert kursus har du mulighed for at teste din forståelse af indholdet med tests, som du kan tage både før, under og efter kurset. Du gennemfører kursusmodulerne via din computer eller tablet med lyd og adgang til Internettet. Du kan selv styre, hvornår du vil tage modulerne – og de kan sættes på pause undervejs. Der bliver indsat bogmærker, der hvor du er nået til, så du altid har mulighed for at fortsætte, hvor du sidst kom til.
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